Brazil: Globalization, Digital Media, and a Nation's Olympic Challenge

In an increasingly globalized world, rapid economic growth has brought attention to four BRIC countries: Brazil, Russia, India, and China.  While these countries have been grouped together since a Goldman Sachs report on emerging economies in 2001 (Lemann, 2011), they each have their own cultures, politics, and financial strengths and weaknesses. 

Brazil will take its place on the world stage in the next few years as host of the soccer World Cup in 2014 and the Rio de Janeiro Summer Olympic Games in 2016.  The country—South America’s largest both by population and land size—will have a chance to show whether it has matured into a major Latin American and global power.